Rural marketing guest lecture by mr sivakumar itc abd | SIBM H Report
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MBA- RURAL MARKETING - GUEST LECTURE – Mr.Sivakumar – ITC - ABD

MBA- RURAL MARKETING - GUEST LECTURE – Mr.Sivakumar – ITC - ABD

SIBM-HYDERABAD always espouses the cause for Industry & Academia Interaction. It has invited many Head Honchos and Industry Luminaries to deliver guest lectures. As part of this continuing effort, SIBM-H , Dept of Marketing invited Mr. S. Sivakumar, who is the Group Head of Agri & IT Businesses of ITC Limited. He is credited with designing the innovative ITC eChoupal model. He addressed the MBA 2015-17 Batch students Specializing in Marketing, who are pursuing the Rural Marketing Course on 3/9/2016.

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