B2B Sales and Marketing Lecture 393

B2B Sales and Marketing Lecture 393 - SIBM Hyderabad

Guest lecture on Business to Business Sales and Marketing by Viplove Kurakula

Summary

Event Name: Guest lecture on Business to Business Sales and Marketing by Viplove Kurakula

Objective: To share his knowledge and understanding of the latest techniques incorporated and brought a wealth of knowledge and expertise, along with a deep understanding of the industry, to our session today.

Guest Profile

Mr. Viplove Kurakula is an expert in business-to-business sales and marketing with over 100 months of firsthand industry experience. He holds a Bachelor's degree in Civil Engineering from Osmania University and, a Postgraduate Diploma in Sales and Marketing from the Indian Institute of Management, Indore.

With extensive experience at Vodafone India and Airtel Business, he has excelled in roles such as Postpaid Acquisition Manager, Partner Account Manager, and National Account Manager. Currently serving as the Chief Strategy Officer at TSRTC, he drives revenue generation initiatives and leads cross-functional teams.

(Anchor introducing the guest)

DETAILS OF THE GUEST LECTURE:

The session with an insight into B2B Marketing, the Career Opportunities available and the scope for all the Marketing enthusiasts. It was an engaging session where our speaker, Mr. Viplove used real life examples as well as his life experiences to show us how we can grow in the particular field.

Mr. Viplove with his experience in the particular field, used various case studies that helped him evolve as an individual and what made him stand out from the crowd, also, what worked for him to reach where he is. It was a very insightful session where every student actively participated

Toward the end of the Session, Mr. Kurakula indulged with the students of the Marketing Batch of SIBM-Hyderabad (2022-24) in a Q&A session.

CAPTURES FROM GUEST LECTURE:

Conclusion:

B2B sales require a strategic and customer-centric approach. By understanding the unique characteristics of B2B sales, building strong relationships, delivering a compelling value proposition, adopting consultative selling techniques, and embracing adaptability, sales professionals can excel in this dynamic and competitive domain. B2B sales are instrumental in driving business growth, fostering partnerships, and creating mutual success for both buyers and sellers.

Visit SIU Website Symbiosis Uniform Portal Symbiosis Merchandise Store Museums

Apply via SNAP 2026

Caution Notice

Admission to all the courses and programmes at Symbiosis International (Deemed University) (SIU) are strictly on merit, based on the eligibility criteria, admission criteria and processes prescribed by the University from time to time and assessment of individual performance in different entrance tests / procedures conducted by SIU including Symbiosis National Aptitude Test [SNAP], Symbiosis Entrance Test [SET], Symbiosis Law Admission Test [SLAT], Symbiosis All India Admission Test [AIAT], Symbiosis Entrance Exam for Design [SEED], Symbiosis Institute of Technology Engineering Entrance Exam [SITEEE] and Symbiosis Ph.D. Entrance Test (PET).

It is a matter of Policy that Symbiosis International (Deemed University) does not charge capitation fee for admission from students and this is widely and prominently published as well on all the relevant places like prospectus, website, Admission Booklets, etc.

All aspirants / parents are hereby notified that some individuals and/or organisations are giving / making false and misleading advertisements / claims in newspapers, websites, social media platforms or other means that they can secure/ ensure admission to various programme offered by Symbiosis International (Deemed University). Such individuals or organisations may also seek or demand money from aspirants or their parents in consideration of such purported assurances.

Aspirants and parents are advised to rely only on information and communications issued through the University's official channels, and to independently verify any claim regarding admission made by any third party.

It is informed at large that the University has not authorised or appointed any individual, agent, consultant or organisation to guarantee, assure or otherwise represent that admission to any course or programme, can be secured against payment of money or through any means other than the prescribed admission process. In this regard, Symbiosis International (Deemed University) requests the aspirants / parents to refrain from entering into any transaction with such elements. Despite this Notice, if any aspirant / parent still proceeds with or enters into transaction with such elements, they would be doing so at their own risk and cost.

Symbiosis International (Deemed University) further notifies that any aspirant attempting to approach Symbiosis International (Deemed University) for admission through or at the instances of such agents will be permanently debarred from admission to all the courses and programmes at Symbiosis International (Deemed University).

By order

Registrar