National Research Conference, Digital Innovation: Meeting the Business Challenges
Innovation is a critical component in improving individual and institutional performance. Real innovation is not
easy to come by, as they are more radical and transformational than an improvement. Innovation is content orien-
ted whereas the improvement is process oriented.
International Conference on Rigor, Relevance & Resilience in Business and Management Research
“The beginning is always today.” As the quote states, Symbiosis International Conference was held for the first
time at Symbiosis Institute of Business Management, Hyderabad, in collaboration with the international academic
partners - Tennessee Technological University (America), Manukau Institute of Technology (New Zealand), NWU Bus-
iness School (Africa), and conference partners - Union Bank of India, Booklustic, and Excel India Publishers.
Survey Number 292, Off Bangalore Highway, Modallaguda (V), Nandigama (M), Rangareddy Dist, Hyderabad, Telangana, India, Pin Code : 509217 Note: Please use the following pincodes for courier: Blue Dart : 509228 DTDC courier code: 509216