Organized By: OP$-ERA, the Operations Club of SIBM Hyderabad
Batch: MBA Operations (2024-26)
The industrial visit to ITC ICML Medak was designed to provide MBA Operations students with exposure to the fast-moving consumer goods (FMCG) sector, specifically in potato chips and biscuit manufacturing. The purpose was to connect classroom concepts with real-world practices in large-scale manufacturing, operations management, and quality control.
The visit enabled students to understand end-to-end FMCG manufacturing, from raw material processing to finished goods packaging. Students gained insights into automation, lean practices, efficiency monitoring, quality control, and sustainability initiatives. Practical exposure to Bingo potato chips production reinforced theoretical learning in SMED, 5S, conveyor-based material handling, and efficiency measurement through KPIs. Interactions with senior leaders highlighted ITC’s approach to operational excellence and the triple bottom line framework, bridging the gap between academic knowledge and industry practices.
The industrial visit to ITC ICML, Medak on 29th August 2025 was organized by OP$-ERA, the Operations Club of SIBM Hyderabad, for the MBA Operations students (Batch 2024–26). The visit aimed to offer practical exposure to FMCG manufacturing and provide firsthand understanding of how large-scale operations are managed in real-world settings.
The students were accompanied by Dr. Shivoham Singh, Assistant Professor, who provided guidance throughout the visit and ensured smooth coordination between the students and the company representatives.
The group reached the plant at 11:00 AM and was warmly welcomed by Ms. Swasti, HR at ITC ICML Medak, who gave an introductory briefing on the facility’s operations and ITC’s role in the FMCG industry.
(Group Photo)
The students were taken to the Potato Chips Line (PC Line), specifically the Bingo Flat Cut Chilli Sprinkle production line. Mr. Gajanand, Technical Associate, guided the group through each stage of the process, covering:
This walkthrough allowed students to observe the journey of raw potatoes transforming into packaged finished products ready for consumers.
The visit provided several valuable insights:
Students could directly connect these practices with classroom learning, reinforcing theoretical frameworks in operations and quality management.
Established in 2019, ITC ICML Medak is one of ITC’s modern integrated consumer manufacturing facilities. The unit currently focuses on the production of potato chips (Bingo) and Bourbon biscuits, with ongoing expansion to include Dark Fantasy Choco Fills.
As part of ITC’s vision, the Medak facility aligns with the Triple Bottom Line philosophy, emphasizing economic performance, environmental sustainability, and social responsibility.
The visit included an interaction session with:
They shared valuable insights on ITC’s strategic vision, operational excellence, and sustainability-driven growth. The discussions highlighted how ITC integrates technology, efficiency, and responsible practices to stay ahead in the FMCG industry.
A Q&A session with the factory manager allowed students to clarify doubts and understand the practical challenges of running a large-scale FMCG manufacturing unit.
The visit concluded with a group photo, symbolizing the knowledge gained and the bridge built between academics and industry.
The industrial visit to ITC ICML Medak was a significant experiential learning opportunity for the MBA Operations students. It deepened their understanding of FMCG manufacturing, operational efficiency, and the role of lean practices in driving excellence. By witnessing processes like SMED, conveyor integration, and 5S in action, students could effectively connect theory with practice.
The presence and guidance of Dr. Shivoham Singh further enriched the learning experience by linking observations to classroom knowledge and ensuring smooth coordination throughout the visit.
The exposure to ITC’s operational strategies and triple bottom line philosophy instilled a broader perspective on sustainability and innovation in industry. Overall, the visit bridged classroom learning with practical implementation, preparing students with industry-relevant insights for their future careers in operations management.
(Group Photo with Mr Anand Jadi, Plant Head)
