To encourage teamwork and strategic thinking among students by engaging them in intellectually stimulating activities. It aimed to create an interactive learning experience that goes beyond classroom concepts. It allowed participants to apply marketing principles in a dynamic and hands-on manner. The initiative aimed to enhance the club's visibility and engagement by organizing events that encourage active participation and cultivate a sense of community and enthusiasm among the student body.
On 22nd July 2025, from 6:30 PM to 7:30 PM, 7 PM- The Marketing Club of SIBM Hyderabad hosted an engaging and intellectually stimulating event titled "Mark-It-Right" at the Lecture Theatre on campus. The event was designed to test marketing fundamentals while encouraging team dynamics and strategic decision-making. With a blend of MCQs, visual reasoning, and real-time tactical thinking, Mark-It-Right served as an engaging academic platform for students to apply their classroom learning in a competitive yet collaborative environment.
The event began promptly at 6:00 PM with a welcome note by the senior members of the 7PM The Marketing Club, who also served as quizmasters for the evening. Rules and round structures were clearly explained, ensuring all 8 participating teams were aligned on the expectations and scoring criteria.
Round 1- This round featured 30 questions spread across marketing trivia, brand visuals, and logo decoding. Each team, comprising four members, had the opportunity to answer 3 questions each, for 10 points. If a team answered incorrectly, the question was utilized for crowd engagement. This structure kept the energy high and the audience involved. Questions ranged from iconic taglines to product placement visuals, ensuring a well-balanced mix of difficulty. The top 4 teams advanced to Round 2.
(Round 1)
Round 2- This round introduced a strategic twist with a 4x4 Jeopardy-style matrix featuring marketing categories such as Riddles, Brand Taglines and Logos, Social Media, and Desi Brands. Each team took turns selecting a category and difficulty level—ranging from Easy (100 pts) to Toughest (400 pts). Once chosen, that slot was locked for other teams, creating a competitive rush for high-scoring categories.
Teams had to think on their feet, balancing risk and reward while navigating between confidence and caution. Passed questions were offered to the next team for half the points and eventually to the audience, which kept the interaction lively and participative throughout.
Although a tiebreaker was in place, clear winners emerged after the strategic matrix round, eliminating the need for an additional decider.
The winning team was awarded books sourced from the Learning Resource Centre (LRC), carefully selected to support their continued learning. These prizes not only recognized their performance but also encouraged academic curiosity beyond the event.
(Winners of Mark-It-Right)
