SIBM-HYDERABAD always espouses the cause for Industry & Academia Interaction. It has invited many Head Honchos and Industry Luminaries to deliver guest lectures. As part of this continuing effort, SIBM-H , Dept of Marketing invited Mr. S. Sivakumar, who is the Group Head of Agri & IT Businesses of ITC Limited. He is credited with designing the innovative ITC eChoupal model. He addressed the MBA 2015-17 Batch students Specializing in Marketing, who are pursuing the Rural Marketing Course on 3/9/2016.